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Web Analytics

Combining Precision Email Marketing with Powerful Web Analytics

EngageMail and WebTrends have joined forces to take email campaign management and response analysis to the next level. This integration of precision email marketing and comprehensive web site analysis allows you to determine the effectiveness of your email campaigns at driving visitors to your site and to immediately see what visitors do when they reach it.

EngageMail and WebTrends now offer the most complete, comprehensive solution for reviewing and analyzing all aspects of your email marketing campaigns -- from clickthrough to conversion. For the first time you can know the immediate response to your email, for instance, the number of people who clicked on a specific call-to-action, and also whether visitors are achieving their objectives -- and yours. This actionable insight lets you focus on optimizing the specific factors that lead to email marketing success.

By integrating with WebTrends 7, EngageMail has defined the next generation of email campaign optimization. With this comprehensive solution, you can review and analyze campaign results -- like opens and clickthrough rates -- alongside detailed web site conversion data. The combined solution lets you:

• Explore clicks to conversions directly from your EngageMail desktop
• Examine behavior from email open to conversion in detailed web scenarios
• Integrate campaign costs with sales and product data to get a complete picture of ROI
• Increase conversion by refining email campaigns and site design