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User Managed

Traditionally, to execute an email campaign in a large scale enterprise requires the involvement of not only the marketing department to manage the creative elements (content, images, messages, etc.), but also the IT department to manage the technology and delivery aspects. The involvement of the corporate marketing department is critical to ensure that all communications reflect and reinforce approved brand and messaging, and the IT department is critical to ensure timely delivery of communications.

With EngageMail, there is a change in the paradigm.

Corporate marketing continues to manage the creative elements of emails to ensure brand integrity across the enterprise. However, with the aid of sophisticated distribution tools, you can now publish email content to your sales channels that can in turn customize and personalize only those elements which you allow. In addition, the EngageMail email solution assumes responsibility for the delivery of your messages by wrapping all the necessary technology into our core application.

The result? A comprehensive and powerful email solution that is completely managed by the user. The user defines the personalization elements that best fit his customer base. The user determines which customer segment needs to receive the message. The user determines when the email is sent. The beauty of it? The user manages the process, but corporate maintains brand control.