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Reply Mail Management In light of recent legislative changes, ensuring that your subscriber lists are up-to-date is more critical than ever. Under the CAN-SPAM act, opt-out requests must be honored within 10 business days. EngageMail's Reply Mail Management (RMM) functionality can automatically identify all opt-out or unsubscribe requests and communicate that information across the entire enterprise.

Legislative mandates notwithstanding, nothing can be more frustrating than trying to separate valid customer responses from those which are simply out-of-office replies or unsubscribe requests. EngageMail works behind the scenes to cut through your responses and return only real customer requests and questions to you. Highlights of our administrative tools:

• Auto-replies and out-of-office replies are automatically filtered and deleted
• Unsubscribe requests are processed and the subscriber is automatically removed from the list
• Genuine requests for information can be answered immediately via an automated response that you create