Email Optimization Check out these selected articles from some of the best thinkers in the email marketing space. Gain a deeper understanding of email marketing and leverage it in your own business. The Power of Permission Why capturing client permission is the first step in email optimization. >> more The Three T's of Email Marketing: Timing, Testing and Tracking Email marketing can be highly optimized by focusing on the frequency of emails (timing), by testing subject lines, content, and offers, and by analyzing and reacting to real-time tracking statistics. [Timing] [Testing] [Tracking] Get Started with Email Marketing EngageMail's five-step "how to" process to help you begin leveraging the power of email marketing in your business. >> more All Email is Local A great article by eMarketer's Jonathan Jackson summarizing the explosive growth of email marketing in the small business sector. >> more Opt-in Optimizes Not only is mailing to a "spam list" a bad idea, it is much less effective than mailing to a permission-based, opt-in list. Use only opt-in lists and maximize your response rates! >> more

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