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What if you could...
- Dynamically personalize email content based not only on customer demographics, but also online and off-line behavior?
- Seamlessly integrate your email solution with your other best-of-breed enterprise applications?
- Test, analyze, and adjust multiple variables of your email, including content, subject lines, offers, and customer segments?
- Track customer's behavior after they click on an email link?
- Automatically filter through email replies to quickly separate legitimate information requests and critical unsubscribe requests from automated replies?
- As a direct marketer, it's probably safe to say that your greatest energies are spent on enhancing a consumer's experience with your brand, whether that brand is represented by product, sales channels, advertising or personal communications. To build loyalty and mitigate the chances of brand switching, you must make every communication both personal and relevant.
Retail/Direct Marketer
For marketers who work with large customer databases, the ExactTarget Retail/DM solution provides the tools needed for complex segmentation, personalization, integration, and back-end analytics.
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