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SalesForce.com Integration
 Salesforce.com is undoubtedly a powerful system for capturing data regarding sales, customer service and customer interaction. The challenge lies within leveraging this data to cross-market, drive relationships, and engage your sales channels. The seamless integration of EngageMail with salesforce.com is your solution. Benefits of this integration include:
- Enables management of email communications at a corporate and local level
- Provides corporate control over email
- Saves time by providing a single access point
- Furthers one-to-one relationships with contacts
- Leverages your CRM investment
Integration Functionality
The integration of salesforce.com and EngageMail makes these benefits possible by providing the following functionality:
- Send Branded Emails
Sales team members are able to securely access centrally provided marketing content to easily build and send emails directly to their salesforce.com contacts.
- Generate an Attribute Rich Mailing List from a salesforce.com Report
Users are able to create a mailing list from a salesforce.com report - without the manual steps of exporting files or mapping field attributes. Users can mail to an existing salesforce.com list or create a new list easily and seamlessly.
- Access Centralized Tracking for Each Contact
Past behavior is the greatest indicator for future behavior. Users now have a single access point to view all email communications and results (email opens and clicks) at an individual contact level. Results are available as a "task" within the "Activity History" section, and details such as email name, date sent, click-throughs, and link information are available by clicking on an individual task.
- Utilize Tracking to Trigger Follow-up Communications
Aggregate tracking reports and individual contact level tracking may be utilized to trigger communications or more advanced campaign management based upon subscriber actions.
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